Trespass on railways isn't just a youth issue; 75% of trespassers are adults. Motivations include shortcuts and retrieving items from tracks. Sadly, over 150 adults have been seriously injured or killed in the last three years due to railway trespass.
Beyond personal risk, it impacts families, railway workers and local communities.
Results:
The campaign delivered a 17% increase in safety awareness and 76% took action after seeing the ad. One in four told their friends about the campaign, while over 50% visited the Network Rail or You vs Train website.
