Guinness Africa

Africa is Guinness’s second biggest market after Ireland, with the English Premier League attracting huge audiences
across the continent.

These TV sponsorship idents and outdoor poster celebrated Guinness as part of the football viewing experience
across Africa.

To support Guinness’s English Premier League sponsorship across Africa, a DR activation targeted passionate football fans and drove match-day sales.

The prize: the chance to meet Premier League legend Thierry Henry, watch a match together and share the experience with friends at their local bar.

The campaign delivered record Guinness sales and became Diageo’s most successful African activation ever.