Sony Xperia XZ2

Gamer v Driver
Sony wanted to prove the Xperia XZ2 could deliver a more immersive mobile gaming experience. So we built the campaign around one simple question: could a gamer beat a racing driver at his own game?

We found the two people best placed to answer it: gamer O.J. Borg and racing driver Archie Hamilton, taking them both to the Nürburgring.


Interactive Demo
Gamers don't sit still, they react. So we made the film react too. As the race car kicked up dust on screen, you had to wipe it clear to keep watching. Haptics ran underneath the action, making the phone rumble and shake in your hand like a PlayStation controller.

43.7M completed views. Engagement reached 78%, more than 25 times the standard video benchmark.

Hero Film
Ninety seconds. Two competitors. One circuit.