Northumbria University

Northumbria University wanted a bold and ambitious new brand position. I created the strapline Take On Tomorrow and developed the integrated campaign around it.

I led the creative end to end, shaping the look and feel, defining the tone of voice, writing the campaign copy and working closely with design on the visual direction across print, film, digital and the new prospectus.

The work supported the university’s ambition to compete at the highest level. It was later named University of the Year 2022 at the Times Higher Education Awards and Modern University of the Year 2025 by The Times and Sunday Times Good University Guide.

www.northumbria.ac.uk/takeontomorrow