To support Mazda's exciting new MX-5 launch which positioned the car as a 'thrilling drive', I created this 12 Second Thriller campaign, inspired by B-Grade horror films.
The films highlighted the incredibly fast retractable hardtop, capable of opening and closing in just 12 seconds.
Ad Age’s ‘Creativity Pick Of The Week’
Various campaigns for the Pan-European account, running across 16 different markets.
